Luxury Daily, June 30, 2014 – Royal Copenhagen invites consumers to experience craftsmanship first-hand

June 30, 2014

Today's headlines

Royal Copenhagen invites consumers to experience craftsmanship first-hand
Hotel brands grounding promotions with road trips
Van Cleef & Arpels employs Instagram to showcase fine jewelry in motion
Marc Jacobs releases video to portray new scent
Mercedes-Benz Club finds common ground with Airstream
Four Seasons Seattle connects guests with local culture through glass art experience
Top 5 brand moments from last week
Chanel, China, luxury startups and Ramadan – News briefs

In-store Royal Copenhagen invites consumers to experience craftsmanship first-hand
By Sarah Jones
	Danish porcelain maker Royal Copenhagen is giving consumers a first-hand experience of the brand’s craftsmanship with a series of classes at its flagship store. Entire article

Multichannel Hotel brands grounding promotions with road trips
By Joe McCarthy
	Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries. Entire article

Mobile Van Cleef & Arpels employs Instagram to showcase fine jewelry in motion
By Sarah Jones
	French jewelry house Van Cleef & Arpels is engaging with its social media audience by unveiling a new collection solely on Instagram. Entire article

Multichannel Marc Jacobs releases video to portray new scent
By Nancy Buckley
	U.S. fashion label Marc Jacobs is launching a social video directed by Sofia Coppola to advertise its new Daisy Dream fragrance. Entire article

Events/Causes Mercedes-Benz Club finds common ground with Airstream
By Joe McCarthy
	Mercedes-Benz Club of America is teaming up with vehicle manufacturer Airstream to provide members of both organizations enhanced benefits. Entire article

In-store Four Seasons Seattle connects guests with local culture through glass art experience
By Nancy Buckley
	Four Seasons Hotel Seattle is offering guests the opportunity to witness the inner workings behind artist Dale Chihuly’s pieces. Entire article

Blog Top 5 brand moments from last week
By Joe McCarthy
	Sometimes luxury means convenience and other times it means the extravagance of leisure. Entire article

News briefs Chanel, China, luxury startups and Ramadan – News briefs
By Staff reports
	Today in luxury marketing - Chanel comes to Aspen via Dallas; Luxury outlet shopping villages expand in China; It’s never been a better time to create a luxury startup; Ramadan rush: mega-rich shoppers descend on London. Entire article

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