Luxury Daily
Travel and hospitality
Luxury Group by Marriott International launches ‘Heartbeat of a Destination’

The hotel group is recognizing the diversity of Greater China’s culinary scene, releasing the first episode in a new video series.

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Columns
Luxury Unfiltered: The power of little luxuries

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Arts and entertainment
Dewar’s, Baccarat to host partnered pop-up at the Tonys

The Scottish whisky brand and French crystal maker will host a bespoke speakeasy at the upcoming event.

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Watches and jewelry
Vacheron Constantin opens flagship in Seoul

The Swiss watchmaker’s latest opening aims to engrain the maison in South Korean culture.

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Commerce
Rémy Cointreau appoints new CEO

Effective June 25, Franck Marilly will step in to lead the company.

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Retail
Saks dedicates flagship windows to ‘And Just Like That…’ display

The U.S. retailer is launching the tech-forward installation ahead of the Max Original “Sex and the City” spinoff’s Season 3 premiere on May 29.

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Events/Causes
CNMI, Zalando honor innovators, present luxury industry forecasts in Milan

Innovation, immersion and integration are paramount to ensuring longevity amid ongoing global market shifts, experts shared.

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Apparel and accessories
Gucci revisits 1970s sport codes to promote latest collection

A limited-edition tennis racket created in collaboration with American-Austrian performance gear company HEAD accompanies the ready-to-wear presentation.

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Retail
‘New Age’ project from Selfridges plugs emerging artists

The British department store chain is exhibiting a series of commissions in its windows, additionally screening four new short films at its cinema on London’s West End this week.

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Sports
Tag Heuer takes over Formula 1 Monaco Grand Prix 2025

Several activations from French luxury conglomerate LVMH’s brands surrounded the track during race weekend, held from May 23-25.

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Travel and hospitality
Shangri-La launches ultra-luxury hotel brand

The company is introducing the Shangri-La Signatures concept with the opening of a new resort in Eastern China.

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Commerce
Zegna, Art Basel ink multiyear partnership

The Italian menswear brand is expanding its presence in the art world.

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Watches and jewelry
Longines celebrates century of Zulu Time design

The campaign stars British actor and brand ambassador Henry Cavill as he travels wearing a new take on the timepiece.

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Apparel and accessories
Dunhill continues cinematic pursuit with ‘The Phoenician Scheme’

The British menswear label is providing a bespoke prop for acclaimed filmmaker Wes Anderson’s latest theatrical release.

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Editorial calendar
Have a safe, relaxing Memorial Day weekend

Luxury Daily will not publish on Monday, May 26 in observance of the holiday.

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Watches and jewelry
Chopard honors horological excellence during Cannes Film Festival

Intricate demonstrations led by the Swiss jeweler’s in-house watchmaker, and tied into the ongoing Meet our Artisans campaign, were held on Wednesday evening.

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Automotive
Lexus signs on as first official automotive partner of Premier Lacrosse League

The automaker will receive premium visibility throughout the season via in-stadium signage, branded experiences and digital campaigns as part of the deal.

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Retail
Giambattista Valli pop-up goes live at Nordstrom

The French couture house is granting the U.S. department store chain exclusive access to a new limited-edition collection.

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QUOTE OF THE DAY
Luxury Unfiltered: The power of little luxuries
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Are those ‘original’ products on TikTok legit? Here’s what you need to know
By

Scroll through TikTok, Instagram, Facebook or X, and you’ve probably seen the viral videos: a salesperson claims to be from a factory in China that manufactures luxury goods for top-tier Western brands, just without the logo.

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Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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The new administration eased independent contractor rules. Can luxury brands cheer?
By

Overseen by the Department of Labor, the new enforcement guidelines are rendered effective May 1, 2025.

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More Columns
In the last five years, Ms. Swiatek has won the title a total of four times.“The sound of the ball on Philippe-Chatrier is just different for me,” said Ms. Swiatek, in a statement.“It feels more like I’m inside a church of tennis and i

Rolex Testimonees take center stage at French Open