Luxury Daily
Jewelry
Boucheron tours aqua-inspired Carte Blanche collection

Nature sparked creative director Claire Choisne’s design ideas for the French jeweler’s couture release, titled “On Bleu.”

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Automotive
Mercedes-Benz invokes childhood wonder in Drive Pilot campaign

The German automaker is pushing related digital content in the U.S.

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Watches and jewelry
Tag Heuer elevates ‘Avant-Garde’ eyewear line

Made in partnership with LVMH-owned eyewear company Thélios, the Swiss watchmaker’s eyewear features advanced bio-nylon lenses and the first-ever 3D-printed titanium frames.

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Commerce
LVMH acquires France’s Chez L’Ami Louis restaurant

The French luxury conglomerate is expanding its hospitality footprint as it scoops up the century-old Paris bistro for an undisclosed amount.

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Arts and entertainment
Baccarat lights up Lincoln Center during 77th annual Tony Awards

The French crystal maker’s lighting, decor and barware collections adorned a cohosted speakeasy in New York City last week.

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Automotive
Ferrari opens LEED Platinum factory building

The Italian automaker inaugurated the new plant alongside the president of Italy last week.

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Marketing
Luxury ‘glamping’ experiences trending

Excursion-based stays are taking hold of hospitality as travel’s resurgence continues and consumers seek increasingly novel adventures.

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Columns
Know your clients intimately to attract them consistently

Completing a buyer persona is the first step in building distinctive brands that set businesses apart from the competition.

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Travel and hospitality
Accor creates Global Leadership Council to steer corporate travel

The advisory group aims to develop actionable strategies to drive and transform the commercial segment, according to a statement.

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Automotive
Lexus commissions exclusives from Amazon Music, singer Anderson .Paak

The automaker is enlisting an eight-time Grammy winner to promote the 2024 GX 550 SUV.

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Research
Dotdash Meredith, Ipsos release new luxury consumer insights at Cannes Lions

A new survey of U.S. adults aged 18 to 65 reveals the ways in which aspirational shoppers have been challenging luxury’s status quo.

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Travel and hospitality
Regent Seven Seas reveals plans to introduce ultra-luxury ship class

The Seven Seas Prestige vessels are set to debut in 2026 and 2029, respectively.

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Real estate
Open concept luxury homes ‘most desirable’ this season: Redfin

Released this week, new survey results identify which amenities are rising to the top of buyers’ wish lists.

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Q&A
Off the Cuff: A Q&A with Bentley’s Chris Cooke

Luxury Daily’s interview series will explore the career paths, current projects and next steps of those shaping the world’s best luxury brands.

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Apparel and accessories
Tumi meets Premier League’s Son Heung-min in transit

Titled “Made For Moments That Make Us,” the launch features the Tegra-Lite and Alpha Bravo collections.

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Food and beverage
Bergdorf Goodman, Ginori 1735 welcome guests to new cafe

Also located within the department store, collections used throughout the space can be purchased just a few floors above the restaurant at the Italian porcelain brand’s recently opened shop-in-shop.

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Travel and hospitality
Missoni codesigns in-flight accessories with Delta One

Creating custom amenity kits for guests of an exclusive cabin experience, select items from the Italian fashion label’s home collection are hitting a soon-to-open airport lounge.

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Travel and hospitality
Hyatt kicks off multichannel wellness campaign in India

The marketing initiative celebrating International Yoga Week involves activations that span a portfolio of more than 50 regional hotels.

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QUOTE OF THE DAY
Luxury Unfiltered: The imperative role extraordinary experiences play in elevating luxury
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.

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Know your clients intimately to attract them consistently
By

Completing a buyer persona is the first step in building distinctive brands that set businesses apart from the competition.

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Luxury Unfiltered: The industry’s dilemma? Too much focus on hype, too little focus on brand
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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An inside look at modern global counterfeiting and our best hope for stopping it
By

Brands are no longer dealing with solo actors or small operations creating knockoffs and selling them on ecommerce marketplaces.

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