As the Swiss horology industry wades further into troubled waters, 82 percent of the sector’s executives have said they hold a pessimistic outlook for the category’s future, according to a Deloitte survey. Entire
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Prada’s innovative four-year contest manifests by bringing the winning literary submissions to life with a theatrical company, along with a unique, reactive mobile Web site. Entire
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British real estate is poised to be the winner during China’s Golden Week this year, with a 46 percent increase in enquiry rates on listed properties prior to the holiday according to Investorist. Entire
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Sales associates are an integral part of in-store experiences, with 87 percent of consumers basing purchase decisions off the advice of a retail employee, according to a new report by Salesfloor. Entire
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Scotch whisky marketer Johnnie Walker’s new digital mentorship program employs an on-the-go educational spin, enabling consumers to learn about the brand’s history via an Amazon Alexa skill and receive cocktail recommendations from a Facebook Messenger bot. Entire
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The growth in alternative modes of transportation is disrupting the automotive industry tremendously, especially with millennial buyers. Entire
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Luxury Daily's live news updates from Sept. 30 - Kering taps Bottega Veneta CEO for client-centric position; DFS banks on tourist traffic with Venice opening; Porsche Design, KEF blend style and sound in collaboration; Shiseido offers immersive experiences during Toronto-wide art fair. Entire
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Today in luxury marketing - Chiuri at Dior targets millennials with eclectic wardrobe; Stella McCartney releases first environmental profit and loss account; Perfume shoppers swap celebrities for niche scents like sea salt; Luxury automakers to Tesla: We're coming for you. Entire
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Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations. Entire
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