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Luxury, December 16, 2013 – Columbia, Parsons view Dior stylist as link between brand and consumer

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December 16, 2013

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Columbia, Parsons view Dior stylist as link between brand and consumer
Chanel and Neiman Marcus continue Dallas celebration with store window display
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Bovet launches first US boutique with 50 exclusive timepieces
British designers customize sweaters for charity to show philanthropic nature
Chandon appeals to fashionable party hosts with The Cut mobile ad
WSJ. magazine ends year with 19pc ad increase from year-ago period
Mr Porter illustrates proper shaving etiquette in latest how-to video
Maserati boosts expansion plans with Canadian financial services
49 pc of ultra-affluent US consumers prefer American products and services: study
Burberry, Hermès, Versace and Christie’s – News briefs
Delivering on the promise of privacy for advertisers

Research Columbia, Parsons view Dior stylist as link between brand and consumer
By Jen King
	NEW YORK - Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray. Entire article

In-Store Chanel and Neiman Marcus continue Dallas celebration with store window display
By Sarah Jones
	As French fashion house Chanel’s time in Dallas came to an end, the brand decided to leave a lasting impression with an exclusive window display in Neiman Marcus’ flagship store. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Events / Causes Bovet launches first US boutique with 50 exclusive timepieces
By Joe McCarthy
	Swiss timepiece manufacturer Bovet 1822 added its fourth boutique worldwide Dec. 12 with a ribbon-cutting ceremony at The Ritz-Carlton Central Park, New York. Entire article

Events/ Causes British designers customize sweaters for charity to show philanthropic nature
By Sarah Jones
	Fourteen London-based fashion labels, including Burberry and Alexander McQueen, partnered with the Britain's Office of Charity's organization Save the Children on a collection of sweaters to be auctioned through text to benefit the charity. Entire article

Mobile Chandon appeals to fashionable party hosts with The Cut mobile ad
By Sarah Jones
	LVMH-owned Domaine Chandon incorporated the holiday season into its mobile advertisement on New York magazine’s The Cut, hoping to become a part of its fashionable readers' party season. Entire article

Print WSJ. magazine ends year with 19pc ad increase from year-ago period
By Jen King
	Chanel, Hermès and Bulgari advertised in The Wall Street Journal's WSJ. magazine supplement’s double holiday issue to promote its fine jewelry as the publication’s affluent readership prepared for their holiday purchases. Entire article

Internet Mr Porter illustrates proper shaving etiquette in latest how-to video
By Jen King
	Online menswear retailer Mr Porter is teaching its male following the art of shaving with a new social video that promotes products sold by the ecommerce store. Entire article

Commerce Maserati boosts expansion plans with Canadian financial services
By Joe McCarthy
	Maserati North America released its Maserati Financial Services Canada financing option to stimulate sales and give dealers greater latitude. Entire article

Research 49 pc of ultra-affluent US consumers prefer American products and services: study
By Joe McCarthy
	The latest study installment of The Shullman Luxury and Affluence Monthly Pulse probes consumer habits to get a better sense of Amazon's impact on luxury. Entire article

News briefs Burberry, Hermès, Versace and Christie’s – News briefs
By Staff reports
	Today in luxury marketing - Luxury brand Burberry appeals against cancellation of distinctive house check trademark in China; Perfumer Christine Nagel to join Hermès; Two investors lead race for Versace minority stake; Art auction to test India's demand for luxury. Entire article

Columns Delivering on the promise of privacy for advertisers
By a Luxury Daily columnist
	There is an education gap in consumer privacy across online and mobile, so let us set the record straight. Entire article

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