The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for participation from labels, forcing brands to let go of some control over their messaging. Entire
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Germany’s Montblanc is bringing the elegance of the written word to digital devices in an endeavor to keep up with consumers who now rely on typed text. Entire
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Swiss watch brand Hublot is taking a cinematic approach for the unveiling of its latest watch to show off the full power of the record-breaking timepiece. Entire
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British automaker Jaguar Land Rover has enlisted the help of a famous adventurer to show off the convenience and easy-to-use features of its new vehicle release. Entire
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To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book. Entire
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While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad. Entire
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Luxury Daily's live news from Sept. 7 - Fragrance Du Bois aims for 200 boutiques by 2020; Chanel spurs individualized jewelry styling at Bergdorf Goodman pop-up; Sotheby’s ups Web access points in China via localized alliance; Johnnie Walker House amplifies Asian footprint with China, South Korea openings. Entire
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Today in luxury marketing - Bergdorf’s main event: Reimagining a classic luxury setting; Tom Ford's inner life: A director's turmoil, depression battles and staggering talent; Decoding Amazon's fashion ambitions; New York's luxury real estate slowdown is spreading to other price tiers. Entire
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The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales. Entire
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Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day. Entire
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