A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google. Entire
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Spanish apparel and accessories house Loewe is communicating the brand’s direction under creative director Jonathan Anderson through scent. Entire
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German automaker Mercedes-Benz is further establishing its presence within the style community through the latest episode of its film series that showcases fashion in creative manners. Entire
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While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research. Entire
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To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book. Entire
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Luxury Daily's live news from Sept. 6 - Oscar de la Renta taps past employees as creative directors; Galeries Lafayette enhances omnichannel capabilities with BazarChic acquisition; Hearst appoints Joanna Coles to innovate magazine development, extensions; Michael Kors models versatility of wearable in personality-driven film. Entire
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Today in luxury marketing - What drives Demna Gvasalia?; A land eager to look rich: Luxury brands edge into Myanmar; Inside the reinvention of Saks Fifth Avenue; British demand for Spanish housing takes a hit from Brexit. Entire
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While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad. Entire
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The New York Times reported the Ritz renovation cost $224 million, but according to Ritz spokesman Matthieu Goffard, it was much more. The Wall Street Journal put it in the region of $450 million. Entire
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