Luxury Daily, September 30, 2016 – UHNW population to grow 50pc by 2020: Wealth-X
Your Message Subject or Title | | Travel and hospitality The Pursuit of Luxury: Firenze Number Nine Urban Wellness Hotel | Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, chief marketing officers and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business. This monthly column, The Pursuit of Luxury, will examine just how they do this. Entire
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Columns The case for reward-based advertising | You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy. Entire
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