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Luxury Daily, September 30, 2014 – Gucci enters beauty realm with sensual take on the modern woman

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September 30, 2014

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Today's headlines

Gucci enters beauty realm with sensual take on the modern woman
Nowness enhances user exploration with site overhaul
Stuart Weitzman explains sexy brand philosophy through social video
Giorgio Armani says sì to fragrance exploration
BMW takes highly automated vehicles to Chinese roads
Condé Nast introduces bespoke publishing service for private clients
Four Seasons, Hong Kong, Prada and Kenzo – Live news
China, Tag Heuer, Britain and luxury real estate – News briefs
What can the Wolf of Wall Street teach us about mobile marketing?

Multichannel Gucci enters beauty realm with sensual take on the modern woman
By Jen King
	Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer. Entire article

Internet Nowness enhances user exploration with site overhaul
By Sarah Jones
	LVMH-owned editorial site Nowness is debuting a revamped Web site dedicated entirely to video content. Entire article

Internet Stuart Weitzman explains sexy brand philosophy through social video
By Sarah Jones
	Footwear label Stuart Weitzman is making consumers do a double take with its latest fashion film, featuring two identically styled blondes wearing its fall collection. Entire article

Mobile Giorgio Armani says sì to fragrance exploration
By Nancy Buckley
	Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent. Entire article

Advertising BMW takes highly automated vehicles to Chinese roads
By Nancy Buckley
	German automaker BMW is bringing its technological research in highly automated driving to urban Chinese locations to help reduce traffic accidents in the country’s overpopulated cities. Entire article

Print Condé Nast introduces bespoke publishing service for private clients
By Jen King
	Publishing house Condé Nast is enabling readers to experience its curated photography shoots firsthand through its newly launched Condé Nast Portrait endeavour. Entire article

Live news Four Seasons, Hong Kong, Prada and Kenzo – Live news
By Staff reports
	Luxury Daily's live news from Sept. 29 - Four Seasons Lanai highlights Valentino, Donna Karan in photo series; Hong Kong protests flare, set up showdown; Prada designer faces renewed tax investigation; Rolls-Royce appoints new head of interior design; Kenzo makes water fashionable with evian partnership. Entire article

News briefs China, Tag Heuer, Britain and luxury real estate – News briefs
By Staff reports
	Today in luxury marketing - Nielsen: 4 must-know facts about Chinese luxury shoppers; Tag Heuer cuts jobs as demand for luxury watches slows; Nigel Farage drops Ukip plan for ‘wag tax’ on luxury goods; Luxury condos in the Woolworth Building. Entire article

Columns What can the Wolf of Wall Street teach us about mobile marketing?
By a Luxury Daily columnist
	Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading. Entire article

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