Average holiday sales among affluent households is expected to drop two percent to $2,513, but overall spending is expected to increase 2.2 percent to $27.8 billion because of a rise in households planning to make purchases, according to a new study by the American Affluence Research Center.
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
Bentley Motors is continuing its return to racing Dec. 13 after a ten-year departure with the debut of its Contintental GT3 at the Gulf 12 Hours, Dubai.
Hermès, Bironi and Ferragamo are among menswear brands pushing collections toward Bloomberg Pursuits' affluent male readership as the magazine looks to increase its apparel ad inventory.
Today in luxury marketing - Victoria Beckham launches main-line online; Four Seasons seen drawing China’s richest man; Luxury auto brands increasingly turn to designers of fashion lifestyle brands; Domestic luxury demand recovers in Europe.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2014. Nominations accepted through Sept. 30.
Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands’ mobile marketing playbook.
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