Lifestyle brand Ralph Lauren Corp. stands out from typical New York Times Web site ads with a click-through video leading to its founder talking about his inspiration, process and techniques for the Fall 2011 collection.
Search continues to be the most lucrative channel for marketers in the first half of 2011 and contributed to record-breaking revenue reports from the past six months, according to findings from Interactive Advertising Bureau and PricewaterhouseCoopers.
Although mass-retail beauty brands topped L2 Think Tank's Digital Beauty IQ, luxury cosmetics marketers such as Burberry, L'Occitane and Estée Lauder squeezed into the top 20.
Affluent consumers with children under 18 are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.
Swiss watchmaker Piaget was the official timekeeper at the third Beijing International Polo Open Tournament this month, building brand awareness and marketing occasion-based products.
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