The intersection between fashion and technology is hot. But beyond high-end fashion brands becoming more comfortable with ecommerce and cautiously developing their social media, content and mobile strategies, technology is still used as something of a gimmick.
NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.
NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
Social media behavior varies across industries, with product categories showing different levels of maturity and diverse priorities, according to a new report from Brandwatch.
NEW YORK – During the Mobile Marketing Association's SM2 Innovation Summit 2016, an executive from SAP noted that customers prefer an SMS pin authentication process when purchasing with retailers.
NEW YORK – An Almighty executive at the MMA SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
Luxury Daily's live news from Sept. 27 - Four Seasons to bring landmark-status hotel to Montreal; LVMH shares its ethos to modernize, but respect Jardin d’Acclimatation’s grounds; Boodles works with de Gournay for gilded butterfly wallpaper; Saint Laurent to pay damages, legal expenses after failed lawsuit.
Today in luxury marketing - Industry girds as game of musical chairs quickens in Paris; Private data is the ultimate luxury good; Tomas Maier on 15 years at the top; London’s incredible shrinking luxury flats.
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
