Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
Department store chain Neiman Marcus launched a contest to find a fashion blogger that embodies the Cusp customer, an effort marketed primarily via social media and the retailer's online presence.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
Four Seasons Hotels and Resorts is letting consumers take the reins for its first companywide Breast Cancer Awareness Month program that gives a percentage of the proceeds of specialty cocktails to local charities.
Silvermaker Christofle is celebrating the launch of its new flagship in New York through event marketing, digital efforts and limited-edition products in the store.
Today in luxury marketing - Louis Vuitton risks logo fatigue as Chinese tastes mature; Mercedes-Benz collaborates with British yacht builder on luxury boat; Consumer confidence highest in seven months; How the luxury industry is really performing in the face of crisis.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2013. Nominations accepted through Oct. 12.
There is a recurring list of misconceptions when using social media in business. These mistakes hinder an organization’s ability to maximize the use of social media while mitigating risk.
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