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Luxury Daily, September 24, 2014 – Moschino amplifies runway capsule through Nordstrom, Selfridges

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September 24, 2014

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Today's headlines

Moschino amplifies runway capsule through Nordstrom, Selfridges
Givenchy helps find Mister Right via beauty product personification
De Beers reinforces connection to female consumers in new ad effort
SherpaReport releases inside look at private aviation
Burberry aims for handbag purchases with Style.com mobile ad
Waldorf Astoria drives social engagement through road trip prompt
Jimmy Choo, Bentley, Hublot and Harrods – Live news
Versace, China, Kering and luxury – News briefs
Brands and consumers cannot be friends

Multichannel Moschino amplifies runway capsule through Nordstrom, Selfridges
By Sarah Jones
	Italian fashion label Moschino is letting consumers experience “the dream” faster through a capsule collection available straight off its Barbie-themed runway show. Entire article

Internet Givenchy helps find Mister Right via beauty product personification
By Jen King
	French fashion house Givenchy is helping consumers determine which beauty product is best for them by positioning the choices as a dating game. Entire article

Advertising De Beers reinforces connection to female consumers in new ad effort
By Jen King
	British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs. Entire article

Research SherpaReport releases inside look at private aviation
By Nancy Buckley
	With an overwhelming amount of private aviation options consumers will likely find comfort in increased knowledge of the industry, according to a recent guide by SherpaReport. Entire article

Mobile Burberry aims for handbag purchases with Style.com mobile ad
By Sarah Jones
	British apparel and accessories maker Burberry is appealing to the fashion hungry readers of Style.com’s mobile-optimized site with an advertisement promoting its autumn/winter 2014 handbags. Entire article

Events/Causes Waldorf Astoria drives social engagement through road trip prompt
By Nancy Buckley
	Waldorf Astoria Hotels & Resorts is encouraging guests to share images from their road trips on social media to spark conversation. Entire article

Live news Jimmy Choo, Bentley, Hublot and Harrods – Live news
By Staff reports
	Luxury Daily's live news from Sept. 23 - Jimmy Choo prepares for IPO in London; Bentley taps Lalique for limited-edition fragrance; Hublot aligns with polo scene in China; Four Seasons Boston attracts fans of Romantic art; BMW Group encourages young women to pursue auto manufacturing career; Harrods updates windows for Shoe Heaven. Entire article

News briefs Versace, China, Kering and luxury – News briefs
By Joe McCarthy
	Today in luxury marketing - Old meets new in Versace’s historic boutique; Sales of Scotch and other luxury items down — thanks to China’s corruption crackdown; Kering taps Carlo Imò; Let's talk about luxury. Entire article

Columns Brands and consumers cannot be friends
By a Luxury Daily columnist
	It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago. Entire article

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