Karl Lagerfeld is continuing to expand his impact in the fashion world with his own publication “The Karl Daily,” a newspaper that can be accessed online and in several of his stores.
French fashion label Jean Paul Gaultier is launching a fragrance with a branded hashtag that allows the scent to develop a voice through dedicated social media pages.
British automaker Jaguar is entering the next phase of its "Feel XE" campaign with a fleet of vehicles inspired by British fashion designer Stella McCartney's Superhero print.
Kitchen and bath fittings maker Brizo is reaching out to a stylish audience through an advertisement on Hearst shelter publication Veranda’s mobile-optimized site.
Luxury Daily's live news from Sept. 22 - Stuart Weitzman updates customization effort for fall with boot option; Lanvin revisits Alber Elbaz window displays with coffeetable tome; Alfred Dunhill strengthens golf ties with side-by-side exhibitions at St Andrews; NetJets employees cause turbulence during labor dispute; Jimmy Choo updates fall/winter ads to reflect inaugural men’s fragrance.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2015. Nominations accepted through Sept. 23.
Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?
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