A "Great Brand Migration" is sending car owners in China searching for new brands to meet their escalating expectations, according to a new report by Boston Consulting Group.
Danish audio and visual brand Bang & Olufsen is targeting fashionable female consumers with a line of BeoPlay H6 headphones suited for the best-dressed audiophiles.
German automaker Porsche is giving enthusiasts a special look at "top secret" models in a new exhibition at its museum in Stuttgart, Germany through Jan. 15.
Italian automaker Maserati and menswear label Ermenegildo Zegna are aiming to raise awareness for their Quattroporte collaboration on the cover of Robb Report’s September issue, while setting the stage for the imprint’s fall fashion coverage.
Luxury Daily's live news from Sept. 19 - Prada sees 21pc drop in H1 profit results; Luxury Collection enters ecommerce to bring hotel experience directly to consumers; Nordstrom expands outside US with first Canadian store; Giambattista Valli expands ready-to-wear with help from celebrity friends.
Today in luxury marketing - A moment of reinvention in Italy; It's not just Alibaba—the Chinese consumer is going public; Pound briefly buoyed by Scottish vote; Mercedes sets up cloud firewall to halt car-data hacking.
If you know a smart woman in luxury advertising, marketing, media or retail who's set to go places, please nominate her for Luxury Daily's Women to Watch 2015. Nominations accepted through Sept. 23.
Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.
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