Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters. Entire article
French apparel and accessories house Hermès is showcasing the history, dedication to craft and knowledge that goes into its products with an upcoming Canadian exhibit. Entire article
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick to adopt Instagram stories, but many luxury marketers have yet to take on Snapchat. Entire article
As credit card security is a substantial worry for today’s customers, every $10.50 out of $100 of luxury goods is at risk for fraud as per PYMNTS.com’s Global Fraud Attack Index. Entire article
Visa and Uber are modernizing rewards programs by offering incentives to spend with each platform in a cross-channel loyalty program that keeps the focus on local business. Entire article
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book. Entire article
Luxury Daily's live news from Sept. 1 - Berluti confirms Haider Ackermann as creative director; Aston Martin touts brand extensions, collaborations in immersive storefront; Tag Heuer links with Asian Football Confederation to reach global fanbase; Auctionata/Paddle 8 looks toward growth with new executive hires. Entire article
Today in luxury marketing - Anya Hindmarch on attack mode for global growth; Indonesia’s luxury goods market flatters to deceive; The greening of superyachts; Another sign Manhattan real estate is feeling the pain. Entire article
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2017. Nominations accepted through Sept. 23. Entire article
The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique. Entire article
By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off. Entire article
