Research
Luxury brands must embrace social responsibility or lose business: study

Luxury consumers are concerned with the social responsibility exhibited by high-end brands and spend their money accordingly, per CIBJO.

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Events
Swarovski supports American Cancer Society via cause marketing

Swarovski Elements auctioned off 22 little black dresses this week for its “22 Ways to Say Black” initiative benefiting the American Cancer Society.

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Advertising
Gucci links fashion and art with The Recording Academy

Gucci has announced its three year collaboration with The Recording Academy, best known for the Grammy Awards.

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Mobile
BMW uses iPad app to drive interest among auto enthusiasts

Premium automaker BMW has extended its branded magazine to the iPad platform to engage car buffs in the mobile space.

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Saks Fifth Avenue drives consumers in-store via location-based promotions

Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into participating locations on Foursquare.

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Multichannel
Diane von Furstenberg, MarkMonitor, Coach and Harrison Group - News briefs

Today in luxury marketing - Diane Von Furstenberg’s charitable tote; Criminals lure consumers seeking luxury goods to illegitimate sites.

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