Department store chain Bloomingdale’s is opening its first fully mobile store in Palo Alto, CA, Oct. 10 to appeal to the “digitally sophisticated” tech community in Silicon Valley.
Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.
U.S. leather goods maker Ghurka is introducing its first women’s collection in more than 15 years with a campaign that centers on the relationship between a woman and her handbag.
British automaker Bentley Motors is stoking interest in its new Mulsanne Speed model with a social video following the vehicle's debut at the Paris Motor Show.
Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.
Luxury Daily's live news from Oct. 8 - Louis Vuitton solidifies status as watchmaker with factory opening; Prada secures raw material supply with historic tannery acquisition; The Macallan shares tasting notes, experience via minimalistic videos; Penhaligon’s builds community awareness through Movember campaign.
Today in luxury marketing - Nina Ricci confirms Guillaume Henry; Jimmy Choo IPO books covered within price range; Audi said to plan cost-growth reduction of $2.5B; Reinventing the department store.
According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.
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