Luxury Daily, October 4, 2011 – The truth about breaking into China

October 4, 2011

Today's headlines

Multichannel The truth about breaking into China
By Rachel Lamb
	China is one of the hottest markets on the globe, producing the youngest millionaires out of any country. However, the country is vastly different from other demographics and breaking into it is not a simple feat. Entire article

Commerce Bentley sees 31pc sales growth thanks to new models, brand presence
By Kayla Hutzler
	British automaker Bentley has reported an increase of 31 percent in global sales since January, a number that the company attributes to its growing global brand awareness. Entire article

In-store Neiman Marcus drives consumers in-store with mobile check-in contest
By Kayla Hutzler
	Department store chain Neiman Marcus drove consumers in-store while simultaneously increasing its social media fan base through a check-in-based freebie contest ending today. Entire article

Legal/privacy Auberge takes over management of iconic Aspen hotel from Rock Resorts
By Kayla Hutzler
	Auberge Resorts has added Hotel Jerome to its small curated list of luxury hotels in a move that will increase the brand's access to the world of affluent skiing enthusiasts. Entire article

Mobile Audi revs up mobile offerings with platform-agnostic site, iPad apps
By Rachel Lamb
	German automaker Audi is increasing its visibility on mobile devices with the development of new mobile applications for its vehicles as well as an optimized site. Entire article

News briefs Versace for H&M, anti-counterfeiting pact and Jason Wu - News briefs
By Staff reports
	Today in luxury marketing - The Versace for H&M campaign is out; Anti-counterfeiting pact signed; Jason Wu to team with Target; Sotheby's wine auction tests China's luxury demand. Entire article

Columns Thank Google-ness, it's Windows?
By a Luxury Daily columnist
	Mobility is a treacherous business. Mobile phones are only used for an average of 18 months before dropping down toilets, falling off tables and general wear and tear drives the consumer back into the buyers' market. For fashion- and trend-conscious consumers, this cycle is probably shorter. Entire article

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