Retailers need to look at free shipping as an investment, weighing the short-term expense against what can be recouped in the long run, according to a new report by L2.
Location-based mobile applications are trending well with millennial consumers, with 84 percent acting on push-notifications from these platforms, according to a new report from Retale.
Luxury Daily's live news from Oct. 23 - Loro Piana breeds transparency with cashmere production method; Chanel, Tribeca Enterprises lend support to female filmmakers; Hermès shows off curiosities, artisanship in dual exhibits; Dior journeys to ancestral home using 360-degree video.
Today in luxury marketing - Saint Laurent’s 57th Street flagship now its biggest; Fabergé's rebirth; How to fix the house of Gucci; Sharp decline in demand leaves the Hamptons with glut of luxury homes.
I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.
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