Luxury Daily, October 25, 2011 – What value do fragrance lines add to a luxury brand?
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Mobile Mobile apps lack traction for holiday campaigns | | | ![](https://cache.luxurydaily.com/wp-content/uploads/2011/10/neiman-marcus-holiday-catalog-185.jpg) | Mobile tactics such as SMS, optimized sites and QR codes are a better use of budgets rather than developing an application for holiday shopping, since affluent consumers are probably too busy or do not care enough to download a separate, branded app for this season. Entire
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