Luxury Daily, October 21, 2016 – Can luxury brands bridge gap between ecommerce and brand experience?
Your Message Subject or Title | | Columns Can luxury brands bridge gap between ecommerce and brand experience? |  It is no secret that luxury brands have struggled to make the online leap to ecommerce. The biggest hurdle? The fact that the luxury in-store experience – of personalized service, insider knowledge, exclusive access – is so strong. It is luxury’s biggest selling point. But it is also the most difficult aspect to replicate online, where everyone – and anyone – can access it. Entire
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