Holiday gifting in the United States is expected to reach $77.5 billion this season with online sales trumping in-store purchases, according to a new survey by Time Inc. and YouGov.
Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
Hong Kong is seeing a rise in ecommerce trends due to low government restrictions and because the city’s consumers are becoming more familiar with Western brands through travel, according to a report by Borderfree.
The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.
Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.
Luxury Daily's live news from Oct. 17 - Jimmy Choo opens on London Stock Exchange; Cartier courts upscale male audience with branded content on CNN; Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut; Land Rover gifts first Discovery Sport to Virgin Galactic.
Today in luxury marketing - LVMH: It may be time for a smartwatch; ISPs told to block fake luxury goods sales; China's jet set spends overseas, while luxury sales rise in the US; London's Bond Street to undergo $32M makeover to become luxury promenade.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.
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