NEW YORK – According to a Fabergé executive at Luxury Interactive, it takes nine times as much effort to create a new consumer relationship than it does to maintain an existing one.
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Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
NEW YORK – Instead of focusing on client retention, retailers should be focused on reducing their sales associate turnover, according to the CEO of the Luxury Institute.
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
PALM SPRNGS, CA – A Nordstrom executive at the Mobile Shopping Summit 2016 detailed how the department store chain leverages mobile to personalize the in-store shopping experience.
NEW YORK – Fine art is at the top of the luxury pyramid, and today’s luxury brands should strive to be modern-day Medicis by becoming patrons, says an Artsy senior executive.
Luxury Daily's live news from Oct. 18 - Burberry retail revenue up 2pc in H1; Marriott, Starwood extend rewards flexibility to loyalty credit cards; Ralph Lauren highlights trend transcendent fashions in portraiture; Coldwell Banker ramps up luxury Previews program with global focus.
Today in luxury marketing - The dark side of digital luxury; Emilio Pucci to move Florence employees to Milan; Sales of luxury London properties collapsed by 86pc in past year; Charities thinking twice about galas at Trump's Mar-a-Lago.
