French fashion house Chanel is premiering a new film campaign for its storied Chanel N°5 fragrance with model Gisele Bündchen under the direction of Baz Luhrmann.
NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.
NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.
NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.
Luxury Daily's live news from Oct. 15 - Kering’s climate efforts gain credibility with awards; Karl Lagerfeld gains access to UAE consumers via Galeries Lafayette; Audi’s head of design unveils first concept car; Four Seasons brings James Beard dining experience to Silicon Valley.
Today in luxury marketing - Dark clouds grow over luxury world; Inside the Katzkin process for customized luxury car interiors; How to spot a fake luxury watch; Luxury report: Shifts in spending.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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