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Online retailer Farfetch is recruiting potential employees through a social video that compares working for the brand to a room full of puppies and a swimming pool filled with pink cotton candy.
Classic cars are being dethroned as the number one avenue for luxury investments, as high-quality wine makes its comeback, according to Knight Frank’s Luxury Investment Index.
German automaker BMW has now released specs for its new 5 Series, which is seeing its first redesign in six years, but the official launch was overshadowed by an early online leak.
Luxury Daily's live news from Oct. 13 - WatchTime New York ups experiential sessions for 2016 watchmakers fair; Canali fetes US ecommerce launch with exclusive collaboration; Condé Nast continues Vogue Café’s expansion into Western Europe; Prada soars among the flowers in interstellar campaign video.
Today in luxury marketing - Karl Lagerfeld said to guest edit French Vogue; Cavalli prepares for radical turnaround as Peter Dundas exits; Luxury brands turn to in-store tech to boost fashion retail; Tesla’s credit lines seen helping Musk delay tapping Wall Street.
As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.