U.S. apparel and accessories label Michael Kors is furthering its "WatchHungerStop" campaign through a month-long initiative that includes giving away T-shirts at five stores on World Hunger Day Oct. 16, stepping up social media efforts and encouraging consumers to make small donations when purchasing products.
While search continues to be the most profitable channel for marketers with a 7.4 percent increase in the first half of 2013, mobile is quickly establishing itself as the marketing medium of the future, according to findings from the Interactive Advertising Bureau and PriceWaterhouseCoopers.
LVMH-owned Moët Hennessy USA is escalating efforts to prevent irresponsible and unsafe drinking by partnering with the Federal Trade Commission and The Century Council for the "We Don't Serve Teens" campaign in New York.
LVMH-owned luxury travel retailer DFS Group is transforming its airport retail stores across North America to more accurately reflect location sensibilities and refine the focus of each space.
Luxury timepieces dominate the latest issue of the Financial Times’ “How To Spend It” magazine supplement with advertisements from Chanel, Chopard and Harry Winston that appeal to the publication’s affluent readership.
Today in luxury marketing - Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.
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