Research
Bains expectations for luxury market rebound overhyped, analyst claims

Bain & Co.’s declaration of a complete luxury market recovery was overstated as the economy is still encumbered by low consumer demand for high-end goods, according to a reputed industry analyst.

Entire article

Multichannel
St. Regis doubles luxury hotel portfolio during global slump

St. Regis Hotels & Resorts doubled its global footprint in the past two years in spite of an economic downturn that left many travelers tightfisted with their finances.

Entire article

Events
Audi raises brand image, awareness with title sponsorship of athletic charity benefit

Audi of America was the title sponsor of the first Eunice Kennedy Shriver Challenge – a run-walk-and-cycling benefit event hosted by Best Buddies International and Special Olympics.

Entire article

Mobile
Gucci extends mobile strategy to iPad

Fashion designer Gucci has extended its mobile application to the iPad to let consumers view content such as high-quality photos and live feeds of fashion shows on the device’s large canvas.

Entire article

Research
Affluent consumers maintain spending despite slow economy

Few affluent consumers plan to change their spending habits in the future while most others intend to cut back because of the dim economic outlook, according to the American Affluence Research Center.

Entire article

News briefs
Versace, BMW and currency wars - News briefs

Today in luxury marketing - 16-year-old Lindsey Wixson stars in Versace’s Vanitas fragrance ads; BMW to collaborate with Peugeot on hybrid system for FWD cars.

Entire article

Columns
My big fat mobile app

As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.

Entire article