With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.
British designers including Mulberry, Erdem, Giles Deacon and Jonathan Saunders have created exclusive fashion Pudsey teddy bears for this year’s Children in Need auction.
Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.
Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.
On-the-go video and constant product updates will help luxury brands increase mobile engagement with consumers during the over-marketed holiday season.
Today in luxury marketing - Versace for H&M to descend on New York tonight in fashion show form; Thom Browne designed a Browne bag for Dewar's whiskey; Isaac Mizrahi launches eyewear; Private jet business prepares to take off.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
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