Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.Entire
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NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.Entire
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NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.Entire
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NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.Entire
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NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.Entire
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Luxury Daily's live news from Nov. 6 - Baccarat lights up Rodeo Drive with chandeliers; Jet Edge creates home for plane in Atlanta; Harrods hosts Fashion Lab event for aspirational consumers; Dior opens store in SoHo.Entire
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Today in luxury marketing - Burberry and Mulberry face branding challenges in luxury market; Tough economic times could batter German luxury automakers; The luxury culture wars heat up: Kering ups its film ante; Hermès sales gain 10.6pc in Q3.Entire
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