Luxury Daily, November 6, 2015 – Close look at demographics lays groundwork for long-term strategy
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Columns Importance of good place (POI) data | | | ![](https://cache.luxurydaily.com/wp-content/uploads/2015/10/Alistair-Goodman.jpg) | Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user. Entire
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