NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
NEW YORK – Compared to a one-size-fits-all national advertising campaign, enabling individual markets to customize an effort for their customers gets better results, according to panelists at ad:tech New York 2014 on Nov. 5.
Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.
NEW YORK – Micropublishing allows brands to reach large numbers of readers on platforms where they feel comfortable, according to panelists at ad:tech New York 2014 on Nov 5.
Luxury Daily's live news from Nov. 5 - Tod’s expands Portraits campaign to further storytelling; Bentley aims for global showroom cohesion with concept; St. Regis brings polo credentials to Abu Dhabi; Jaguar Land Rover seeks to pull in 200 apprentices.
Today in luxury marketing - Investors focus on comps slowdown at Michael Kors; Luxury homes with starry nights; The making of an Hermès watch; Global luxury home price growth slows to a halt.
RSS
