NEW YORK – A number of factors not often thought about can have profound effects on consumer behavior, according to a New York University marketing professor who spoke at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
Italian apparel and accessories label Moschino and its fashion designer Jeremy Scott are being sued by street artist Rime over intellectual property violations.
A new survey reveals the sophistication of mobile shoppers, who are not simply planning to research products via their devices during the upcoming holiday season, but also to engage in an array of activities, from creating shopping lists to checking product inventory.
Luxury Daily's live news from Nov. 3 - VW emissions scandal now extends to Porsche; Town & Country ushers in new era as 170th anniversary approaches; El Palacio de Hierro strengthens Mexico City standing, revamps flagship; American Express, Airbnb collaborate to simplify bookings.
Today in luxury marketing - Hugo Boss Q3 net income falls 23pc; The house that Cartier skill built; Can luxury brands hack their own growth?; Over 40pc of China's online sales counterfeit, shoddy.
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.
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