Luxury Daily, November 2, 2011 – How to market to Russia’s rich

November 2, 2011

Today's headlines

Internet How to market to Russia's rich
By Kayla Hutzler
	With Russian consumers spending 9.8 hours per month on social networking sites, digital is the best way for luxury brands to enter the new market. Unfortunately, Facebook is not the only reigning platform in the country. Entire article

Advertising Baume & Mercier returns to its roots with new Hamptons-focus
By Kayla Hutzler
	Swiss watchmaker Baume & Mercier is starting a new chapter that emphasizes the brand's history and the celebratory nature of buying a luxury timepiece. Entire article

Mobile David Yurman goes mcommerce after Web traffic jumps 200pc
By Kayla Hutzler
	Jewelry designer David Yurman decided it was time to create a new optimized site after the New York-based Luxury Institute revealed that more than 20 percent of consumers with at least $5 million in net-worth were shopping through mobile devices. Entire article

Mobile Google Offers partners with Gilt City to offer subscribers time-sensitive deals
By Rimma Kats
	Google Offers has teamed up with Gilt Groupe's local experience site Gilt City to offer its subscribers weekly deals on the company's Web site, mobile app and email distribution list. Entire article

News briefs Louis Vuitton, BMW, Ferragamo and Polish consumers - News briefs
By Staff reports
	Today in luxury marketing - Arizona Muse is Louis Vuitton's newest face; BMW recalls 32,000 high-horsepower models for fire hazard; Salvatore Ferragamo eyes growth in Latin America. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns Book excerpt: The Impulse Economy
By a Luxury Daily columnist
	Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names. Entire article

Luxury Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

Subscribe to email newsletter

Luxury Daily | Homepage news RSS feed

Scroll below to see newsletter