NEW YORK – Luxury brands' core values must match their long-term goals if they wish to be successful and grow their market share in the current unstable economy, according to the Bottega Veneta CEO at the WWD Apparel and Retail CEO Summit 2011.
Department store chain Neiman Marcus paired with blog ThisNext.com to create Shoe Dish, the first Facebook application where consumers can share shoes with their friends and buy them on-site.
NEW YORK – Even big-name luxury retailers are having trouble understanding their Generation Y employees who have higher expectations than any preceding generation in the workforce, according to a panel at the WWD Apparel and Retail CEO Summit 2011.
NEW YORK – The emergence and popularity of street style is just as influential to consumers as designers’ looks on the runways, according to the Style.com editor in chief at the WWD Apparel and Retail CEO Summit 2011.
Many luxury marketers from hotels to lifestyle publications are now creating mobile travel applications. These types of efforts are likely to stick around, which could prove handy for brands.
Today in luxury marketing - Burberry profits from luxury demand; Louis Vuitton sees growth tied to invitation-only luxury salon; H&M would be keen on Tom Ford collaboration after Versace; New York Times launches The Collection app.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.
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