Thanks to the success of the color cosmetics category, a number of luxury brands are beginning to update their beauty retail strategies to include standalone storefronts.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
In the seventeenth installment of Inside Chanel, the French atelier explores how its founder leveraged style, material and feminine paradoxes to establish the ultimate expression of luxury.
Robb Vices, a monthly subscription service, is eliminating the hassle of gifting through highly curated boxes geared toward the individual who has everything and for whom cost is not a concern.
Neiman Marcus and automaker Infiniti are collaborating to make the department stores' holiday catalog this year extra-luxurious with a specialized vehicle available for a limited time.
Luxury brands are continuously keeping in-step with their global consumer base by enhancing in-store capabilities or curating international street style guides geared for a discerning audience.
Luxury Daily's live news updates from Nov. 11 - London’s Savile Row gains protections for bespoke heritage; Saks comparable sales down 4.6pc in Q3; Safilo puts lens on education with Parsons initiative; Lexus takes to the skies in sci-fi film placement.
Today in luxury marketing - Security, protests disrupt retailers near Trump Tower on Fifth Avenue; Alibaba tops Singles’ Day record as Chinese consumers rally; Will luxury streetwear get millennials into department stores?; Audi CEO to face renewed VW emissions inquiry, says sources.
Having a voice and being understood could be crucial as, given its strong international focus, the stakes for British luxury are perhaps higher than for other parts of the economy.
It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.
