German fashion house Hugo Boss is driving an expansive brand extension effort in conjunction with the Solomon R. Guggenheim Foundation via print, online, in-store and mobile media.
Alexander Wang is one luxury brand among many recently to relaunch its ecommerce Web site, enhancing its branded experience and driving online sales growth.
Today in luxury marketing - BMW to make electric cars pure luxury; Master of the brand: Bernard Arnault; Heritage luxury: past becomes the future; Luxury designers launch 3D glasses for the holiday season.
Unity Marketing's Pam Danziger has recently criticized the new research and conclusions about the luxury and affluent markets published by Bain & Co. and the American Affluence Research Center.
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
Mobile point-of-sale is a hot topic in retail, especially now that it is not just Apple stores that have effective tools enabling them to complete transactions on the shop floor.
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