Search titan Google's fashion portal Boutiques.com could set a new standard for luxury ecommerce by providing consumers a more intelligent and personalized shopping experience.
Online retailer Bluefly.com has continued its push into the mobile space with the launch of an iPad application that offers consumers rich-media content and fashion shopping in one location.
Digital media exposure enhances luxury brands and drives purchase behaviors even if consumers don’t click on ads, according to a study on SEM, SEO and online display advertising released by iProspect.
Today in luxury marketing - Donatella Versace is teaching a new generation of designers how to thrive; Abu Dhabi firm Mubadala sells Ferrari stake; Tory Burch celebrates entrepreneurship.
Mobile exploded in 2010. My prediction that mobile budgets would double in 2010 held true as we saw clients increase their budgets over the course of the year.
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