Conde Nast's Women's Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Swiss watchmaker Girard-Perregaux is letting consumers try on its products without ever stepping foot in a store using augmented reality technology in its new mobile application.
Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.
Scottish spirits maker Macallan is partnering with auction house Sotheby's to sell off a 64-year-old bottle of Scotch in a Lalique-branded decanter to benefit the nonprofit organization, charity: water.
Today in luxury marketing - Hermes launches ad campaign to defend the ‘unique know-how, values and the culture of the house’; Richemont's focus on saving cash pile damps Hermes speculation.
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