Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say.
Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.
Italian jeweler Bulgari is strengthening its multichannel B.zero1 campaign with a banner advertisement on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
Starwood’s St. Regis Hotels & Resorts is targeting guests with a new in-room magazine called “Beyond” that helps the brand relate to the interests and values of its customers.
Mandarin Oriental, Hong Kong, is pushing its property to future generations by partnering with The Hong Kong Polytechnic University for a design competition to mark its 50th anniversary.
Today in luxury marketing - Tiffany vs. Costco: Which diamond ring is better?; Barneys CEO Lee takes anti-Penney approach to turnaround; Neiman Marcus explores options; LVMH appoints new TAG Heuer CEO.
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
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