French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.
Audi of America is helping those who served in the United States military by launching a new program for skilled technicians to work in its dealerships.
Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.
Today in luxury marketing - Michael Kors strikes an uneasy pose on growth; Dolce and Gabbana could face more than two years in prison for tax evasion; Jimmy Choo makeover continues; Buccellati Group to open in Chicago.
In the 2010s, when industry after industry is being rudely disrupted, we may need to be more unreasonable about our search for solutions and our adaptation to the new status quo.