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Luxury Daily, May 19, 2014 – Not addressing the “Chinese Firewall” can haunt luxury ecommerce

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May 19, 2014

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Not addressing the “Chinese Firewall” can haunt luxury ecommerce
Fortnum & Mason hosts charity walkers to boost community outreach
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Jimmy Choo brings back bespoke cobbling with traveling service
Hennessy encourages social interaction for limited-edition bottle unveiling
Luxury hotels dive into summer offers following Memorial Day
Dior’s Peter Philips explores brand DNA for cruise 2015 beauty look debut
Marc Jacobs retreats to the mountains for summer eyewear campaign
Audi brings top clubs to US for soccer summit
Chanel, Dior take sensory approach in June issue of Vanity Fair
Ferragamo, Burberry, Breitling and Macau – News briefs
Where mobile fits in the marketing funnel sandwich
Perseverance Above All Else

Internet Not addressing the “Chinese Firewall” can haunt luxury ecommerce
By Joe McCarthy
	Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country's tight Internet rules. Entire article

Events/Causes Fortnum & Mason hosts charity walkers to boost community outreach
By Sarah Jones
	Ten British stores have signed up to be hosts for the first Ten Store Challenge, a charity walk through London to benefit Hope and Homes for Children. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

In-Store Jimmy Choo brings back bespoke cobbling with traveling service
By Sarah Jones
	British footwear label Jimmy Choo is giving customers the opportunity to make the shoe of their dreams with a new customization section in-store. Entire article

Advertising Hennessy encourages social interaction for limited-edition bottle unveiling
By Jen King
	LVMH-owned cognac maker Hennessy is continuing the “art of the chase” with a new V.S limited-edition bottle collaboration with American artist Shepard Fairey. Entire article

Events/Causes Luxury hotels dive into summer offers following Memorial Day
By Joe McCarthy
	Memorial Day weekend acts as a gateway into the effusive and exploratory nature of summer for many consumers. Entire article

Internet Dior’s Peter Philips explores brand DNA for cruise 2015 beauty look debut
By Jen King
	French atelier Christian Dior is introducing its new creative and image director of Dior Makeup, Peter Philips, through backstage footage of the Dior cruise 2015 show. Entire article

Internet Marc Jacobs retreats to the mountains for summer eyewear campaign
By Sarah Jones
	U.S. fashion label Marc Jacobs diverged from the typical sunny locales associated with sunglass campaigns to stand out from the crowd. Entire article

Events/Causes Audi brings top clubs to US for soccer summit
By Joe McCarthy
	Audi is bolstering its commitment to soccer by bringing the Audi Football Summit July 31 to the United States for the first time. Entire article

Print Chanel, Dior take sensory approach in June issue of Vanity Fair
By Jen King
	Chanel and Dior vied to be the most visible luxury marketers in the June edition of Condé Nast-owned Vanity Fair. Entire article

News briefs Ferragamo, Burberry, Breitling and Macau – News briefs
By Staff reports
	Today in luxury marketing - Fewer rich Russians hit this luxury brand; Christopher Bailey pay packet revealed; Supersize Breitling; Macau urges banks to curb use of UnionPay cards in some casino retailers. Entire article

Columns Where mobile fits in the marketing funnel sandwich
By a Luxury Daily columnist
	The core of mobile's power is in its ability to drive sales in the context of the marketing funnel. Entire article

Columns Perseverance Above All Else
By a Luxury Daily columnist
	People say that you have to do what you love to be successful at it. That’s especially true in real estate because it’s a 24-hour, seven-day-a week passion, not a nine-to-five job. In today’s world, everything is about real estate. Owning a home is the heart of the American Dream, and real estate is the financial engine that drives our economy. Entire article

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