Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Germany’s Montblanc is using social messaging application WeChat to underscore its history of technical achievements for a discerning Chinese audience.
The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.
Luxury Daily's live news from May 10 - Lyst uses controversial stunt to attract attention to issue; Carolina Herrera gets back to roots with MyTheresa capsule; Mr Porter shows local pride through London Nocturne placement; Peninsula Bangkok looks to Tiffany for tea inspiration.
Today in luxury marketing - Alibaba's Taobao steps up measures to fight fake luxury goods; Sotheby’s posts Q1 loss amid tumult; Luxury condo boom is ending in Manhattan; Do men need GQ Style?
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
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