SAN FRANCISCO - As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.
Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Parisian department store Galeries Lafayette is offering its consumers an enhanced browsing experience with an audio tour created by poet and artist Megan Rooney.
SAN FRANCISCO - Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
Today in luxury marketing - Hugo Boss goes big in Hong Kong; As market shifts, digital agencies restructure; BMW: Spartanburg plant will be company's biggest in the world; Baselworld 2014: A "chrono" for everyone.
Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
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