Luxury Daily, March 3, 2011 – Lexus unveils largest multichannel campaign in brand history
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Today's headlines| href="https://www.luxurydaily.com/category/news/advertising/"> style='color:#EB1D25'>Advertisinghref="https://www.luxurydaily.com/lexus-unveils-largest-multichannel-campaign-in-brands-history/">Lexus unveils largest multichannel campaign in brand history style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history. href="https://www.luxurydaily.com/lexus-unveils-largest-multichannel-campaign-in-brands-history/">Entire
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| href="https://www.luxurydaily.com/category/news/commerce-news/"> style='color:#EB1D25'>Commercehref="https://www.luxurydaily.com/social-media-emerging-as-direct-commerce-channel-study/">Social media emerging as direct commerce channel: study style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | A study by Booz&Co. suggests that luxury brands need to start figuring out ways to turn those “likes” into “buys,” since social media is now emerging as a direct commerce channel. href="https://www.luxurydaily.com/social-media-emerging-as-direct-commerce-channel-study/">Entire
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| href="https://www.luxurydaily.com/category/news/events/"> style='color:#EB1D25'>Events / Causeshref="https://www.luxurydaily.com/bmw-hosts-winter-themed-driving-events-to-drive-sales/">BMW hosts winter-themed driving events to drive sales style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | BMW and K2 Skis teamed to host a variety of driving events this winter, claiming the one thing they have in common is their incredible performance in the snow. href="https://www.luxurydaily.com/bmw-hosts-winter-themed-driving-events-to-drive-sales/">Entire
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| href="https://www.luxurydaily.com/category/news/mobile-news/"> style='color:#EB1D25'>Mobilehref="https://www.luxurydaily.com/stella-mccartney-pushes-new-collection-via-dedicated-app-social-media/">Stella McCartney pushes new collection via dedicated app, social media style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | Designer Stella McCartney has placed social media and mobile at the center of its marketing strategy for the brand's spring/summer line of children’s wear. href="https://www.luxurydaily.com/stella-mccartney-pushes-new-collection-via-dedicated-app-social-media/">Entire
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| href="https://www.luxurydaily.com/category/news/in-store/"> style='color:#EB1D25'>In-storehref="https://www.luxurydaily.com/bergdorf-goodman-is-king-of-customer-experience-luxury-institute/">Bergdorf Goodman is king of customer experience: Luxury Institute style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers. href="https://www.luxurydaily.com/bergdorf-goodman-is-king-of-customer-experience-luxury-institute/">Entire
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| href="https://www.luxurydaily.com/category/resources/news-briefs/"> style='color:#EB1D25'>News briefshref="https://www.luxurydaily.com/louis-vuitton-galliano-apology-bmw-news-briefs/">Louis Vuitton, Galliano apology and BMW - News briefs style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | Today in luxury marketing - Louis Vuitton shoe trunk from 1920s offered for $68,500; Galliano issues unreserved apology, vows to seek help; Five ways to recreate life after Oscars 2011 PR buzz; BMW leads US luxury sales in February as Cadillac tops Lexus, Mercedes. href="https://www.luxurydaily.com/louis-vuitton-galliano-apology-bmw-news-briefs/">Entire
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| href="https://www.luxurydaily.com/category/opinion/columns/"> style='color:#EB1D25'>Columnshref="https://www.luxurydaily.com/why-clicks-don%e2%80%99t-work-in-a-mobile-world/">Why clicks don’t work in a mobile world style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#333333'> | | |  | In-app mobile advertising may very well be what marketers need to finally kick the click. href="https://www.luxurydaily.com/why-clicks-don%e2%80%99t-work-in-a-mobile-world/">Entire
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