Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.
Precision cut-crystal maker Swarovski is keeping its fans informed by sharing two behind-the-scenes videos of the brand’s involvement in the latest high-fashion retrospective exhibits.
Most automakers have experienced the media scrutiny and consumer concern of vehicle recalls, but according to J.D. Power 2015 U.S. Customer Service Index Study, owner satisfaction is higher on a recall visit as compared to a repair visit.
Luxury Daily's live news from March 19 - Tag Heuer combines synergies with Google, Intel for smartwatch; Condé Nast Entertainment boosts ROI through content partnership; The Ritz-Carlton goes down under with Australian properties; Graffs explores its ethos via $40M transformable timepiece.
Today in luxury marketing - Salvatore Ferragamo punches up counterfeit fight; Luxury shoemaker Jimmy Choo to expand in China after earnings rise; Salerooms raise digital stakes in search for growth; Luxury malls bring Gucci within reach of more Chinese.
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