When it comes to omnichannel retailing, department stores perform better on average than their monobrand peers, according to a new report by ContactLab and Exane BNP Paribas.
Tourists visiting Italy in the first two months of 2016 had an average transaction amount of $831 at current exchange rates, per a report by Global Blue.
As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.
Luxury Daily's live news from March 16 - Cunard looks to art deco past for redesign of Queen Mary 2; Louis Vuitton gets twisted in Alicia Vikander-fronted handbag effort; Fratelli Rossetti sources handcrafted talent for months-long event series; Galeries Lafayette illuminates men’s shop with LED art.
Today in luxury marketing - Why YouTube is a more important platform than Snapchat for luxury brands; Antique dealers protest new 1stdibs rules; Fashion designers deserve the same protection as other creatives; Millennials aren’t a threat to luxury goods makers, says UBS — they’re the saviors.
The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.
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