Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.
British automaker Rolls-Royce Motor Cars is upping the customization on its Ghost models by allowing consumers to choose two-tone exterior and interior features.
Entertainment brand McIntosh Laboratory will pump music through its high-end sound systems at the Ritz Carlton, Amelia Island for the attendees of the annual Concours d'Elegance vintage motor car show March 9-10.
Relais & Châteaux's Baglioni Hotels is stepping up the traveling experience through concierge tips in its new iPad application that offer the best places to eat, go shopping and be entertained in cities where its hotels are located.
Today in luxury marketing - Expecting more growth, BMW plans dividend boost; Lion Capital acquires majority of John Varvatos; Primark accused of copying Prabal Gurung; TAG Heuer taps Cameron Diaz.
The reality is that consumers have a hard time keeping track of multiple apps - not to mention having to update them periodically - and would much rather keep more space for music and photos on their smartphones.
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