Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy, as consumers increasingly look for insider access.
The New York Times is expanding its travel program to include 21 land-based tours that further cement its position as an arbiter of taste and evinces the publisher's push for extra streams of revenue.
Italian fashion label Versace is introducing a new collection of women’s wrist watches through a dedicated Pinterest board to expand awareness for its entire range of timepieces.
Jaguar USA is capitalizing on the ongoing buzz generated by its "Good to be Bad" campaign with a Jaguar Villain Academy that will open to select guests in May.
The Ritz-Carlton Montreal is bolstering its support for local children's charity CHU Sainte Justine Foundation with a 5-year $100,000 commitment and other efforts.
Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York-based department store Bergdorf Goodman in the retailer’s spring 2014 magalog.
Today in luxury marketing - Audi in luxury fast lane for now; Tod's says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.
Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.
RSS
