Luxury Daily, June 6, 2013 – Gucci CEO claims philanthropy gives meaning to luxury products
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Columns Book excerpt: Deliver total product experiences | | | ![](https://cache.luxurydaily.com/wp-content/uploads/2013/06/James-McQuivey-cropped.jpg) | What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences. Entire
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